They spend millions testing. You get the playbook.

They spend millions testing. You get the playbook.

The brands we track spend millions each month testing new strategies. Get an insider view of what's working - and what isn't - updated monthly.

They spend millions testing. You get the playbook.

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Most marketing advice is opinion.
This is what’s actually working.

With changes tracked every month

1

Full-Funnel Views

Full Funnel Views

2

Home Page Improvements (month-to-month)

Home Page Improvements
(month-to-month)

3

Product Page Improvements (month-to-month)

Product Page Improvements
(month-to-month)

4

Cart Improvements (month-to-month)

Cart Improvements
(month-to-month)

5

Checkout Improvements (month-to-month)

Checkout Improvements
(month-to-month)

6

Meta ads (compare winners vs losers)

Meta ads
(compare winners vs losers)

7

Email Series

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The 100+ brands that we track

Supplements & Wellness

Beauty & Personal Care

Fashion / Apparel

Technology & Devices

Jewellery

Beverage

Everyday / Home Goods

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See in minutes what others took years (and millions) to figure out.

Copy proven conversion tactics refined through hundreds of millions of dollars spent in A/B tests.

Easily compare winning ad formats, hooks, and offers, with losing ads - so you can take inspiration from the best, and avoid the worst.

Stop guessing improvements to your email series. Copy world-class references for your Abandoned Cart, Welcome, Product Launch Series, and more

Steal top holiday playbooks. See exactly how leading brands handle Black Friday, Cyber Monday, and beyond - including their ads, emails, and offers.

Over 300 five-star ratings

  • Within two days of joining Industry Insider I found a product‑page A/B test from a nine‑figure skincare brand that we copied almost verbatim. The variant lifted our PDP conversion rate from 3.2 % to 4.6 %—worth ~A$11 k extra revenue last month alone.

    Sophie T.

    Growth Lead, DTC skincare brand

  • I oversee paid media for fifteen ecommerce clients. Instead of ‘creative’ meetings every Monday, my team now pulls three winning ad concepts from the library, tweaks them for each niche, and ships by the end of the week. We’ve cut ideation time by 70 % and the CPAs are trending down.

    Daniel V.

    Founder, Digital Marketing Agency

  • As a solo founder I don’t have the budget for expensive CRO audits. The step‑by‑step breakdowns of landing page experiments showed me exactly what to try. One headline test (stolen from a cosmetics brand) bumped my add‑to‑cart rate by 38%.

    Mia R.

    Founder of an aromatherapy diffuser brand

  • Industry Insider feels like a private swipe file on steroids. I lifted an abandon‑cart flow template from one of the brands, changed the copy, and we recovered $4,200 in the first week. I was shocked how well it worked.

    Liam C.

    Email Marketing Manager

  • The ad filters that show ‘longest‑running’ creatives are awesome. We copied a 14‑month‑old testimonial carousel and our CPA dropped from $38 to $27 in one week.

    Rafael O.

    Paid Social Lead

  • Industry Insider basically handed us our Black Friday strategy. We copied a tiered‑discount email flow from a tech brand in the library, tweaked the copy, and revenue for the five‑day promo broke A$190 k—up 52 % on last year.

    Harper G.

    Ecom Manager

  • Industry Insider basically handed us our Black Friday strategy. We copied a tiered‑discount email flow from a tech brand in the library, tweaked the copy, and revenue for the five‑day promo broke A$190 k—up 52 % on last year.

    Harper G.

    Ecom Manager

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Copy proven conversion tactics refined through hundreds of millions of dollars spent in A/B tests.

Easily compare winning ad formats, hooks, and offers, with losing ads - so you can take inspiration from the best, and avoid the worst.

Stop guessing improvements to your email series. Copy world-class references for your Abandoned Cart, Welcome, Product Launch Series, and more

Steal top holiday playbooks. See exactly how leading brands handle Black Friday, Cyber Monday, and beyond - including their ads, emails, and offers.

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